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The Tendency of Family Firms in the Luxury Fashion Business to Innovate

In: Innovation in Luxury Fashion Family Business

Author

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  • Elisa Giacosa

    (University of Turin)

Abstract

We analysed the literature which assesses the tendency of family businesses to innovate, as shown by some scholars who state that entrepreneurial orientation is positively related to innovativeness. The various assertions developed in the theoretical background can be grouped into two categories: scholars who claim that family businesses are less attracted by innovative strategies than non-family businesses, and scholars who claim that family businesses are more attracted by innovative strategies than non-family businesses. We then analysed both innovation strategy and its individual phases, which are essential for a successful strategy in the luxury fashion business.

Suggested Citation

  • Elisa Giacosa, 2014. "The Tendency of Family Firms in the Luxury Fashion Business to Innovate," Palgrave Macmillan Books, in: Innovation in Luxury Fashion Family Business, chapter 2, pages 50-77, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-49866-3_3
    DOI: 10.1057/9781137498663_3
    as

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