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Technology

In: Internet Marketing and Big Data Exploitation

Author

Listed:
  • Ian Chaston

    (University of Auckland)

Abstract

Technological change is possibly one of the most critical of the meta events that can create a future strategic opportunity or threat for any organisation. This is because technology has the potential to offer the basis for creating totally new industries or permit smaller firms to develop an entrepreneurial competitive advantage through which to challenge market leaders. Technology may even allow developing nations to implement faster industrialisation of their economy, which can eventually permit these countries to become the new global market leaders.

Suggested Citation

  • Ian Chaston, 2015. "Technology," Palgrave Macmillan Books, in: Internet Marketing and Big Data Exploitation, chapter 4, pages 61-79, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-48896-1_4
    DOI: 10.1057/9781137488961_4
    as

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