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Survey Method versus Longitudinal Surveys and Observation for Data Collection

In: The Palgrave Handbook of Research Design in Business and Management

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  • John F. Gaski

Abstract

In this chapter Gaski applies the positivist ideology using the critical analysis research method. This method applies the literature review and general analytic techniques (including pairwise t-tests and other parametric statistics). The unit of analysis in the research strategy was the “inconsistent use of semantics across the years and journals for the survey observation and experiment methods versus the incorrect use of these terms for data collection techniques,” a deductive between-groups focus. The level of analysis was the social science literature. The generalization target was all practitioner-scholars intending to use these methods in their research design. Since the unit of analysis was qualitative and complex, very few positivistic techniques were applicable. However, the ideology remains positivist rather than Pragmatist due to evidence cited and the lack of interpretation on the data content done by the researcher.

Suggested Citation

  • John F. Gaski, 2015. "Survey Method versus Longitudinal Surveys and Observation for Data Collection," Palgrave Macmillan Books, in: Kenneth D. Strang (ed.), The Palgrave Handbook of Research Design in Business and Management, chapter 13, pages 199-222, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-48495-6_13
    DOI: 10.1057/9781137484956_13
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