IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-47956-3_5.html
   My bibliography  Save this book chapter

RTM Performance for Unknown Events and Daily Trends

In: Trendology

Author

Listed:
  • Chris Kerns

Abstract

WE’VE SEEN HOW SOME OF THE LARGEST brands in the world are using Twitter, and we’ve seen how real-time marketing can deliver a measurable, consistent performance bump during tent-pole events. This is great to know when preparing for the Oscars or Grammys, but what do you do the other 360-odd days of the year? Before we answer that question, let’s step back for a minute and talk about something completely different: that glorious sport known as baseball.

Suggested Citation

  • Chris Kerns, 2014. "RTM Performance for Unknown Events and Daily Trends," Palgrave Macmillan Books, in: Trendology, chapter 0, pages 125-146, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-47956-3_5
    DOI: 10.1057/9781137479563_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-47956-3_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.