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Fitting into Multilayered Retail Competition

In: Coping with Retail Giants

Author

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  • A. Coskun Samli

Abstract

Saks Fifth Avenue competes with Neiman Marcus rather directly, but even indirectly it does not reflect the business Dollar Tree stores, a chain of super discount stores. On the other hand, because of the accessibility of the retailing facilities and variety of these offerings and because of the mobility of customers and their access to retailing information, in a general sense all retailers are competing with each other.

Suggested Citation

  • A. Coskun Samli, 2015. "Fitting into Multilayered Retail Competition," Palgrave Macmillan Books, in: Coping with Retail Giants, chapter 3, pages 27-39, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-47634-0_4
    DOI: 10.1057/9781137476340_4
    as

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