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Analysing an Atypical Emerging Market: Case Study of a Student Project

In: The Palgrave Handbook of Experiential Learning in International Business

Author

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  • Susan H. Godar

Abstract

This chapter describes a team project which requires students to analyse the prospects for a fast-moving consumer good (FMCG) in Africa, an area often overlooked when we speak about emerging markets. This project was created to serve three learning goals. First, to give students experience in analysing less-understood markets through secondary research; second, for them to learn specifically about African markets; and third, for them to learn more about working in teams. Although I have developed it and described it as used in an undergraduate International Marketing course, the structure could be used in any International Business course where team projects are used to research and analyse management practices, economics, logistics, and the like in a given geographic area.

Suggested Citation

  • Susan H. Godar, 2015. "Analysing an Atypical Emerging Market: Case Study of a Student Project," Palgrave Macmillan Books, in: Vas Taras & Maria Alejandra Gonzalez-Perez (ed.), The Palgrave Handbook of Experiential Learning in International Business, chapter 39, pages 656-664, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-46772-0_39
    DOI: 10.1057/9781137467720_39
    as

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