IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-46516-0_3.html
   My bibliography  Save this book chapter

Cultural Entrepreneurs as Foundations of Place Brands

In: Harnessing Place Branding through Cultural Entrepreneurship

Author

Listed:
  • Alice Loy

Abstract

Place making, as an economic development strategy, has long been used by cities and regions to attract and retain human resources, secure outside investment and compete in commerce and markets (van Ham, 2008; Kavaratzis and Ashworth, 2006). Globalization and the free flow of information via the Internet have given rise to a fiercely competitive arena in which regions strive to stand out as exceptional based on their unique characteristics, offerings or environment (Dinnie, 2004; Kotier and Gertner, 2002). Around the world, politicians, planners and developers are working to define how their community is unique and to whom their community may appeal. Notably lacking in this discussion is the role cultural entrepreneurs play in place making and could play in place branding.

Suggested Citation

  • Alice Loy, 2015. "Cultural Entrepreneurs as Foundations of Place Brands," Palgrave Macmillan Books, in: Frank M. Go & Arja Lemmetyinen & Ulla Hakala (ed.), Harnessing Place Branding through Cultural Entrepreneurship, chapter 2, pages 48-64, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-46516-0_3
    DOI: 10.1057/9781137465160_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-46516-0_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.