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Digital Display Advertising

In: Taking Down Goliath

Author

Listed:
  • Kevin M. Ryan
  • Rob Spider Graham

Abstract

Digital display ads are the core of online advertising. Th ey are also one of the most misused digital advertising tools. When we talk about digital display advertising, we can either look at it from the perspective of what channel to choose or from a strategic perspective.

Suggested Citation

  • Kevin M. Ryan & Rob Spider Graham, 2014. "Digital Display Advertising," Palgrave Macmillan Books, in: Taking Down Goliath, chapter 0, pages 85-100, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-44421-9_6
    DOI: 10.1057/9781137444219_6
    as

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