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The Market Environment

In: Marketing to the 90s Generation

Author

Listed:
  • Anders Parment

Abstract

This chapter describes the market environment and how competitive mechanisms influence supply and demand patterns. State influence, urbanization, and population density, along with a few other factors, are considered in analyzing the outcome in terms of the number of choices and the degree of variety provided by a particular industry. Changes in the past decades in market environments are described and analyzed, for example, changes in state regulation (many nations have witnessed deregulation and later reregulation), the emergence and growth of free trade, the supply of low-cost production, and the sustainability of cost structures. The theoretical roots of this chapter will come from the fields of marketing and industry analysis.

Suggested Citation

  • Anders Parment, 2014. "The Market Environment," Palgrave Macmillan Books, in: Marketing to the 90s Generation, chapter 4, pages 89-127, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-44078-5_4
    DOI: 10.1057/9781137440785_4
    as

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