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Dimensions of CSR Identity

In: The True Value of CSR

Author

Listed:
  • Nina Seppala
  • Barbara Fryzel

Abstract

While it has been previously suggested that corporate social responsibility (CSR) is a dimension of the corporate identity concept (Barrone et al., 2007; David et al., 2005), we argue that CSR should be treated as a distinct form of identity in order to study how organizational members categorize corporate approaches to CSR and the power of these approaches to influence attitudes and behaviour among organizational members and other stakeholder groups. A separate concept will enable a detailed examination of the factors underpinning the concept as well as the significance of the concept in diverse organizational settings. It will also provide a framework for examining the ways in which CSR relates to the self-perception and behaviour of various stakeholder groups in the context of increasing scepticism among consumers and other constituents about CSR.

Suggested Citation

  • Nina Seppala & Barbara Fryzel, 2015. "Dimensions of CSR Identity," Palgrave Macmillan Books, in: Barbara Fryzel (ed.), The True Value of CSR, chapter 6, pages 83-104, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-43320-6_6
    DOI: 10.1057/9781137433206_6
    as

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