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How Can Neuroeconomics Unravel CSR?

In: The True Value of CSR

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  • Jang Woo Park

Abstract

This chapter addresses Corporate Social Responsibility (CSR) with a neuroeconomic approach. CSR has an evolutionary argument, and it is addressed as an irrational disequilibrium rather than a rational economic equilibrium. Assumptions for economic interpretations are less relied upon for a better understanding of CSR due to the advancements of investigative tools and technology in neuroscience. The ‘black box’ above our shoulders can be looked without invasive means.

Suggested Citation

  • Jang Woo Park, 2015. "How Can Neuroeconomics Unravel CSR?," Palgrave Macmillan Books, in: Barbara Fryzel (ed.), The True Value of CSR, chapter 17, pages 280-293, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-43320-6_17
    DOI: 10.1057/9781137433206_17
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