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The Innovation Zone and Innovation Zoning

In: The Seven Sins of Innovation

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  • Dave Richards

Abstract

What does it mean to be “in the zone”? In terms of individual psychology, it means doing, being and feeling good, or great. It means being in a state of flow. This is also true for organizational psychology and the phenomenon of innovation zoning. I define “innovation zoning” as: Maximizing innovation ROI — new net value manifestation — as measured and tracked in relation to relevant stakeholders. Doing innovation effectively, actively engaged in it, trying, experimenting, perhaps even failing at times, but learning and improving. Being an innovator, and ideally an innovation leader within a particular industry, market, or area of human enterprise. Being in a state of entrepreneurial flow. Feeling good or great about the tangible, measurable results, such as return on innovation investments, competitive advantage, and the resulting growth of share and profits. Feeling the love, in terms of customer appreciation, feedback, value, advocacy, and loyalty. These good feelings will extend to boards of directors, owners, employees, and other stakeholders. Love has a tendency to spread. It’s infectious.

Suggested Citation

  • Dave Richards, 2014. "The Innovation Zone and Innovation Zoning," Palgrave Macmillan Books, in: The Seven Sins of Innovation, chapter 0, pages 81-84, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-43253-7_6
    DOI: 10.1057/9781137432537_6
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