IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-40619-4_24.html
   My bibliography  Save this book chapter

Data Mining in Retail

In: Data Mining for Managers

Author

Listed:
  • Richard Boire

Abstract

When considering consumers and their behavior at the most basic level, typically the transaction between seller and buyer comes to mind first. Being able to sell what a consumer wants is at the core consumer marketing. In earlier times, buyers and sellers converged at a public venue in open forums. Transactions then involved bartering, and buyers and sellers exchanged roles during the transaction. Eventually, goods and services came to be exchanged with some form of common currency rather than through bartering. Currency as the primary exchange instrument for buying and selling made more formal structures possible, such as stores.

Suggested Citation

  • Richard Boire, 2014. "Data Mining in Retail," Palgrave Macmillan Books, in: Data Mining for Managers, chapter 0, pages 193-200, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-40619-4_24
    DOI: 10.1057/9781137406194_24
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-40619-4_24. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.