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Innovation through Shared Entrepreneurship

In: Shared Entrepreneurship

Author

Listed:
  • Marc D. Street
  • Vera L. Street
  • Frank Shipper

Abstract

A perusal of the popular business press or any standard strategic management text quickly reveals the tremendously important role innovation plays in the strategic management decision-making processes of organizations. Much of the emphasis involves conceptualizing innovation as a potential source of competitive advantage for the firm, resulting in the ability to produce superior financial returns.1 But establishing a competitive advantage via innovation is an extremely difficult thing to do: the research evidence on innovation suggests that only 10 to 20 percent of all major R&D projects result in a commercially viable product or service.2 Thus, understanding the factors that lead to success in innovation is of critical importance to both academicians and corporate executives.

Suggested Citation

  • Marc D. Street & Vera L. Street & Frank Shipper, 2014. "Innovation through Shared Entrepreneurship," Palgrave Macmillan Books, in: Frank Shipper (ed.), Shared Entrepreneurship, chapter 0, pages 57-77, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-40580-7_5
    DOI: 10.1057/9781137405807_5
    as

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