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Toward a socially valuable business

In: Real Luxury

Author

Listed:
  • Misha Pinkhasov
  • Rachna Joshi Nair

Abstract

In London, in the spring of 2012, jeweler Fabergé held a charity event called The Big Egg Hunt. It was a citywide Easter egg hunt that followed the opening of the brand’s new flagship boutique and coincided with Queen Elizabeth II’s diamond jubilee. Artists, designers, and celebrities were invited to design one of over 200 fiberglass eggs, which were then placed around central London.

Suggested Citation

  • Misha Pinkhasov & Rachna Joshi Nair, 2014. "Toward a socially valuable business," Palgrave Macmillan Books, in: Real Luxury, chapter 0, pages 102-139, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-39557-3_6
    DOI: 10.1057/9781137395573_6
    as

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