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Realizing Distinctive Strategies

In: Solving the Strategy Delusion

Author

Listed:
  • Marc Stigter

    (Critical Management Group)

  • Cary L. Cooper

    (Lancaster University)

Abstract

Imagine top management having put a lot of effort in creating the organizational strategy and are now expecting the workforce to execute on the plan. Imagine also the subsequent scenario how employees become mechanically obedient, disillusioned and disconnected as poignantly described by Roger Martin in a Harvard Business Review article:

Suggested Citation

  • Marc Stigter & Cary L. Cooper, 2015. "Realizing Distinctive Strategies," Palgrave Macmillan Books, in: Solving the Strategy Delusion, chapter 5, pages 75-92, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-39469-9_5
    DOI: 10.1057/9781137394699_5
    as

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