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Looking Good

In: Überpreneurs

Author

Listed:
  • Peter Andrews
  • Fiona Wood

Abstract

According to evolutionary psychologist and social network guru Robin Dunbar, the average size of social groups in monkeys and other primates is directly proportional to the size of the neocortex — the thoughtful bit — relative to the rest of the brain. The reason, Dunbar argues, is that the maintenance of larger numbers of stable interpersonal relationships — of which mutual grooming is the most obvious manifestation — requires correspondingly more neocortical processing capacity.

Suggested Citation

  • Peter Andrews & Fiona Wood, 2014. "Looking Good," Palgrave Macmillan Books, in: Überpreneurs, chapter 0, pages 151-165, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-37615-2_8
    DOI: 10.1057/9781137376152_8
    as

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