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Major trends to 2030+

In: The Trend Management Toolkit

Author

Listed:
  • Anne Lise Kjaer

Abstract

To observe trends in any setting and then incorporate them into a leadership, R&D, design or innovation strategy, it is crucial to understand how they are interlinked. The difference between having information and being able to turn it into tangible, meaningful knowledge is one of the greatest challenges for anyone working in the medium to long term, thus a knowledge-filtering platform is crucial. This is designed to allow for the best ideas, data, and qualitative insights to rise to the surface, either because they stand out as inspiring or because similar themes recur in a way that indicates their importance to future planning. Once the key influences are selected, you have a viable springboard to assess likely developments, strategies, and innovations.

Suggested Citation

  • Anne Lise Kjaer, 2014. "Major trends to 2030+," Palgrave Macmillan Books, in: The Trend Management Toolkit, chapter 0, pages 116-156, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-37009-9_5
    DOI: 10.1057/9781137370099_5
    as

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