IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-37009-9_3.html
   My bibliography  Save this book chapter

Trend mapping: past, present and future

In: The Trend Management Toolkit

Author

Listed:
  • Anne Lise Kjaer

Abstract

As mathematician Henri Poincaré once pointed out: “It is by logic that we prove, but by intuition that we discover. To know how to criticize is good, to know how to create is better.”1 Emerging micro trends barely visible today might become critically important to tomorrow’s worldview and great innovations. In this context, trend management informs our thoughts and ideas about what might happen by giving us a deeper awareness of the change drivers influencing society, our specific business sector, and people’s behavior and values within this ecosystem. The most crucial activity in trend management is the ability to become attuned to shifts and changes, and the way to develop a full and rounded view of our environment is by exploring a broad and layered landscape of diverse drivers.

Suggested Citation

  • Anne Lise Kjaer, 2014. "Trend mapping: past, present and future," Palgrave Macmillan Books, in: The Trend Management Toolkit, chapter 0, pages 55-82, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-37009-9_3
    DOI: 10.1057/9781137370099_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-37009-9_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.