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Tapping into the Muslim Market

In: The Rise of the New East

Author

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  • Ben Simpfendorfer

Abstract

In the spring of 2012, I was entertaining a Syrian friend in Hong Kong. We were in Central and wanted to eat halal food. I knew of restaurants on the Kowloon side where the Pakistani community is concentrated, but not on Hong Kong Island itself. We ended up eating at an Ebeneezer’s kebab outlet in Lan Kwai Fong where a paper certificate from Hong Kong’s Islamic Community Fund vouching for the restaurant’s halal certification was displayed prominently in the window. It wasn’t a fancy meal, but for Muslim visitors to a non-Muslim country, takeaway at the local kebab store or Indian restaurant is standard fare.

Suggested Citation

  • Ben Simpfendorfer, 2014. "Tapping into the Muslim Market," Palgrave Macmillan Books, in: The Rise of the New East, chapter 3, pages 51-72, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-37006-8_4
    DOI: 10.1057/9781137370068_4
    as

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