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Introduction

In: The Rise of the New East

Author

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  • Ben Simpfendorfer

Abstract

Take a look at the East: it is changing fast. Not only is the region growing, it is also evolving in unexpected ways: Chinese shoppers are going online to buy clothing and shoes at rates unheard of in America or Europe; American film studios are producing films alongside local partners in Hindi and Tamil; Hong Kong jewelry companies are opening more stores in a single country than the high-end American jeweler Tiffany & Co. operates globally; foreign retail multinationals are switching from hypermarkets to small-format stores as they chase Thailand’s upcountry shoppers.

Suggested Citation

  • Ben Simpfendorfer, 2014. "Introduction," Palgrave Macmillan Books, in: The Rise of the New East, pages 1-6, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-37006-8_1
    DOI: 10.1057/9781137370068_1
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