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Commitment 5: Measure and Optimize

In: Brand Romance

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  • Yasushi Kusume
  • Neil Gridley

Abstract

Many men will, we think, recognize the following situation. You’re getting ready to go out when your wife or partner comes up to you with two dresses in her hand to ask which one you think is the best. For you, this is an irrelevant question because you know that the way you feel about her has nothing to do with the dress she chooses.

Suggested Citation

  • Yasushi Kusume & Neil Gridley, 2013. "Commitment 5: Measure and Optimize," Palgrave Macmillan Books, in: Brand Romance, chapter 5, pages 73-81, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-36901-7_6
    DOI: 10.1057/9781137369017_6
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