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Commitment 4: Understand How People Experience

In: Brand Romance

Author

Listed:
  • Yasushi Kusume
  • Neil Gridley

Abstract

In order to take a people-focused approach, it is essential for you to understand how people experience the events in their lives. Let’s start with the Concise Oxford English Dictionary definition of “experience”:

Suggested Citation

  • Yasushi Kusume & Neil Gridley, 2013. "Commitment 4: Understand How People Experience," Palgrave Macmillan Books, in: Brand Romance, chapter 4, pages 57-72, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-36901-7_5
    DOI: 10.1057/9781137369017_5
    as

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