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Success Overdrive

In: India Reloaded

Author

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  • Dheeraj Sinha

Abstract

One has heard of a free fall to failure, but India experienced a free rise to success. After living with the Hindu rate of growth of 4% for many decades, India grew at a breakneck speed post its economic liberalization in 1992. Its GDP touched 10.3 in 2010 [1], the job scene was rocking and so were the businesses. In those days in India, you could do no wrong — from a business and economy perspective. Multinational companies were setting up shop in India and local companies were expanding their play. Many Indian companies built during the era of license-raj were busy revitalizing their culture and identity, from old and fuddy-duddy to young and nimble, in line with the new progressive India. Young, energetic, and vivacious was the mood of the times. Preity Zinta, who embodied this zest, was an oft-referenced brand personality and a popular brand ambassador of the time.

Suggested Citation

  • Dheeraj Sinha, 2015. "Success Overdrive," Palgrave Macmillan Books, in: India Reloaded, chapter 0, pages 71-86, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-36710-5_6
    DOI: 10.1057/9781137367105_6
    as

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