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Retail Matters

In: Revolutionizing Retail

Author

Listed:
  • Kendra Coulter

Abstract

In the world of retail, there is much talk of revolution. When a new product or marketing strategy is introduced, companies and media observers often claim that retail will be revolutionized. When new retail chains are created, corporate leaders assert that their company will revolutionize retail (Belisle 2011; Frank 2012; Spector 2005). The expansion of Walmart’s reach, influence, and power has been called a revolution in retail, as well (Lichtenstein 2009). This book explores the idea and possibility of a different kind of retail revolution, one in which workers’ well-being is improved and, ideally, transformed.

Suggested Citation

  • Kendra Coulter, 2014. "Retail Matters," Palgrave Macmillan Books, in: Revolutionizing Retail, chapter 0, pages 1-17, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-36116-5_1
    DOI: 10.1057/9781137361165_1
    as

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