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Asian Brands Toward 2020 — A New Confidence in the Boardroom

In: Asian Brand Strategy (Revised and Updated)

Author

Listed:
  • Martin Roll

    (Martin Roll Company)

Abstract

The Asian business landscape will change rapidly in the coming years, and the opportunities for Asian companies to benefit from international branding will be larger than before. The growing emphasis on international branding will move up the boardroom agenda and branding will become one of the most prominent value drivers in AsiaPacific in the next two decades.

Suggested Citation

  • Martin Roll, 2015. "Asian Brands Toward 2020 — A New Confidence in the Boardroom," Palgrave Macmillan Books, in: Asian Brand Strategy (Revised and Updated), chapter 0, pages 251-293, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35917-9_10
    DOI: 10.1057/9781137359179_10
    as

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