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What are You Doing? Crafting Your Message

In: The Influence Agenda

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  • Mike Clayton

Abstract

If your organisation does not tell people as much as they want to know and if it fails to keep communication ahead of events, then in the absence of real information, people will fill the vacuum with rumour. When we find out what is going on through rumour and gossip, we start to lose confidence — we feel as if nobody is in control. Because rumour loves exaggeration and gossip loves alarm, the information we obtain from uninformed sources is always more scary than reality.

Suggested Citation

  • Mike Clayton, 2014. "What are You Doing? Crafting Your Message," Palgrave Macmillan Books, in: The Influence Agenda, chapter 0, pages 85-110, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35585-0_6
    DOI: 10.1057/9781137355850_6
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