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More than Just Power: Analysing Your Stakeholders

In: The Influence Agenda

Author

Listed:
  • Mike Clayton

Abstract

If you were a pure pragmatist, you would need to engage with stakeholders for one reason: human beings have power over one another and can infl uence each other’s behaviours. In a chapter of the 1959 book Studies in Social Power edited by Dorwin Cartwright, John French and Bertram Raven contributed the first systematic analysis of the ways in which people use power in social situations. Their chapter, ‘The Bases of Social Power’, created a language for exploring the ways that stakeholders can impose their will on people and events.

Suggested Citation

  • Mike Clayton, 2014. "More than Just Power: Analysing Your Stakeholders," Palgrave Macmillan Books, in: The Influence Agenda, chapter 0, pages 40-84, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35585-0_5
    DOI: 10.1057/9781137355850_5
    as

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