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Introduction

In: Tourism Management, Marketing, and Development

Author

Listed:
  • Marcello M. Mariani
  • Rodolfo Baggio
  • Dimitrios Buhalis
  • Christian Longhi

Abstract

Over the last six decades, tourism has experienced continued expansion and diversification, becoming one of the largest and fastest-growing economic sectors in the world (United Nations World Tourism Organization, 2012). More specifically, in spite of sporadic shocks, international tourist arrivals have recorded a virtually uninterrupted increase: from 277 million in 1980 to 1.035 billion million in 2012. The United Nations World Tourism Organization (UNWTO) in its most updated long-term outlook of future tourism trends (Tourism Towards 2030) estimates that international arrivals worldwide are expected to reach nearly 1.8 billion by the year 2030 (an increase by 3.3% a year on average from 2010 to 2030). This implies that the potential impact of tourism on individual destinations and companies might be crucial in the next years.

Suggested Citation

  • Marcello M. Mariani & Rodolfo Baggio & Dimitrios Buhalis & Christian Longhi, 2014. "Introduction," Palgrave Macmillan Books, in: Marcello M. Mariani & Rodolfo Baggio & Dimitrios Buhalis & Christian Longhi (ed.), Tourism Management, Marketing, and Development, pages 1-11, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-35435-8_1
    DOI: 10.1057/9781137354358_1
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