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Luxury Relationship Branding: Heart-Winning Strategies for Brand Managers and their Corporations

In: Luxury Sales Force Management

Author

Listed:
  • Michaela Merk

Abstract

Using the five emotional facets that characterize the relationships salespeople have with their brands, in this chapter I provide 18 heart-winning strategies. Together they form the Luxury Relationship Branding — Strategies. Putting these in place, managers can bind the sales force even more closely to brands and corporations without necessarily getting into the vicious cycle of paying more and more money to make people stay.

Suggested Citation

  • Michaela Merk, 2014. "Luxury Relationship Branding: Heart-Winning Strategies for Brand Managers and their Corporations," Palgrave Macmillan Books, in: Luxury Sales Force Management, chapter 0, pages 34-139, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-34744-2_3
    DOI: 10.1057/9781137347442_3
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