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The different types of metrics and KPIs available: “quantitative” vs. “qualitative”

In: How to Measure Digital Marketing

Author

Listed:
  • Laurent Florès

Abstract

Measuring without an analytic framework is a pointless exercise: the AIDA model allows the objectives targeted by digital marketing and its effectiveness to be articulated.

Suggested Citation

  • Laurent Florès, 2014. "The different types of metrics and KPIs available: “quantitative” vs. “qualitative”," Palgrave Macmillan Books, in: How to Measure Digital Marketing, chapter 0, pages 47-88, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-34069-6_3
    DOI: 10.1057/9781137340696_3
    as

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