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Factoring Strategic Flexibility

In: Making the Compelling Business Case

Author

Listed:
  • Wolfgang Messner

    (MYRA School of Business, GloBus Research)

Abstract

Rapid business changes, risk, and uncertainties produce an increasing need for corporate flexibility, adaptability, and scalability; thus they have traditionally been viewed negatively in a corporate environment. In today’s business world, accomplishing an audacious strategic corporate goal can no longer be achieved by protecting the status quo, but only by clear-headed calm execution based on extensive preparation. 1 Flexibility needs to be built into the strategic investment process so that organizations have the capability and preparedness to identify major changes in their external environment to which they can respond with new courses of action by quickly committing resources.2

Suggested Citation

  • Wolfgang Messner, 2013. "Factoring Strategic Flexibility," Palgrave Macmillan Books, in: Making the Compelling Business Case, chapter 7, pages 325-347, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-34057-3_7
    DOI: 10.1057/9781137340573_7
    as

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