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Deciding on Corporate Investments

In: Making the Compelling Business Case

Author

Listed:
  • Wolfgang Messner

    (MYRA School of Business, GloBus Research)

Abstract

The primary objective of a business in today’s world is generating and maximizing wealth for its owners, shareholders, and stakeholders. These are the people who provide time, input, and funds to a business with the clear expectation of receiving the maximum possible increase in their wealth – given the level of risk they are facing by investing. Non-profit organizations, such as charities, museums, and schools, manage for maximum outcome and impact in order to make the most of their funding.

Suggested Citation

  • Wolfgang Messner, 2013. "Deciding on Corporate Investments," Palgrave Macmillan Books, in: Making the Compelling Business Case, chapter 1, pages 1-89, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-34057-3_1
    DOI: 10.1057/9781137340573_1
    as

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