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Strategy Setting—Translating Vision Into Action

In: The Executive Checklist

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  • James M. Kerr

Abstract

Strategic planning is one of those things that every company claims to do, but few do it well. Many executives mistake annual budgeting for strategic planning. Because of this, countless organizations are ill-prepared for the competitive demands that lie ahead, and they lack the discipline and rigor needed to identify, organize, and execute the appropriate work in any sustainable way, leaving them to flounder in the New World economy that awaits us.

Suggested Citation

  • James M. Kerr, 2014. "Strategy Setting—Translating Vision Into Action," Palgrave Macmillan Books, in: The Executive Checklist, chapter 3, pages 45-65, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33744-3_4
    DOI: 10.1057/9781137337443_4
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