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Create, Don’t Compete

In: Second Stage Entrepreneurship

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  • Daniel J. Weinfurter

Abstract

BUILD A BETTER MOUSETRAP. For most people, this is just another tired cliché we’ve all heard a thousand times. But to entrepreneurs, it’s a rallying cry. Whether they are frustrated by the lack of quality coffee or by the agonizingly slow hiring process in most companies or by a significant market need that is left unfulfilled, they have a vision about how to provide something different, something unique, something better, and they seize the opportunity—and make money doing it.

Suggested Citation

  • Daniel J. Weinfurter, 2013. "Create, Don’t Compete," Palgrave Macmillan Books, in: Second Stage Entrepreneurship, chapter 0, pages 51-64, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33714-6_5
    DOI: 10.1007/978-1-137-33714-6_5
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