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What Is Strategy Anyway?

In: The Passion and Discipline of Strategy

Author

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  • Krzysztof Obloj

Abstract

There is no single definition of strategy. There never has been nor will there ever be. Even if we allow ourselves to be more liberal methodologically and to think about ways of defining strategy other than through classical requirements using definiendum, we will always define strategy either too narrowly, too broadly or simply in a way that allows academics, practitioners and consultants to simultaneously agree. Does it mean that we don’t understand what strategy is? No.

Suggested Citation

  • Krzysztof Obloj, 2013. "What Is Strategy Anyway?," Palgrave Macmillan Books, in: The Passion and Discipline of Strategy, chapter 1, pages 1-9, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33494-7_1
    DOI: 10.1057/9781137334947_1
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