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Supplementary Information

In: Beyond the Business Plan

Author

Listed:
  • Simon Bridge

    (University of Ulster)

  • Cecilia Hegarty

    (PLATO EBR)

Abstract

This part of the book provides supplementary information on a number of issues or aspects of enterprise potentially relevant for new venture explorers. In some cases the aspect is mentioned or alluded to earlier in the book, but in a situation where providing fuller information about it might interrupt the flow of the relevant chapter. In other cases the issue is not mentioned earlier, but some people might nevertheless have expected to see it — so it is outlined in this section together with reasons for its earlier omission. The issue/aspects are: Behavioural economics Causation and effectuation Caution — and proceeding cautiously Legal structures New venture terminology Social capital Social enterprises Traits Additional aspects Elevator pitch Idea + Know-How + Know-Who Market research Mentors Sales forecasts in business plans The starting point

Suggested Citation

  • Simon Bridge & Cecilia Hegarty, 2013. "Supplementary Information," Palgrave Macmillan Books, in: Beyond the Business Plan, chapter 23, pages 215-253, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33287-5_23
    DOI: 10.1057/9781137332875_23
    as

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