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The Purpose of This Book

In: Beyond the Business Plan

Author

Listed:
  • Simon Bridge

    (University of Ulster)

  • Cecilia Hegarty

    (PLATO EBR)

Abstract

This is a book for people who want to create a new venture: people who, instead of being content always to wait for other people to do things, want to see what they can do themselves to create something helpful. That might be something that helps them personally — for instance by creating their own business because working for someone else does not provide enough income and/or job satisfaction (see, for example, Illustration 1.1); it might be something that helps a group to which they belong or the community in which they live (see, for example, Illustration 1.4); or it might be something they want to do to help other people — for instance by launching a new charity to provide aid for the victims of a disaster. All these are valid new ventures.

Suggested Citation

  • Simon Bridge & Cecilia Hegarty, 2013. "The Purpose of This Book," Palgrave Macmillan Books, in: Beyond the Business Plan, chapter 1, pages 3-12, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33287-5_1
    DOI: 10.1057/9781137332875_1
    as

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