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The Bank

In: Corporate Foresight and Strategic Decisions

Author

Listed:
  • Claudio Gomez Portaleoni

    (Siemens)

  • Svetla Marinova

    (Aalborg University)

  • Rehan ul-Haq

    (University of Birmingham)

  • Marin Marinov

    (University of Gloucestershire)

Abstract

The case study (Apollo Bank) was conducted in an international bank which is headquartered in a large European financial centre. The bank provides a variety of services to banking customers, including private banking, corporate banking and investment banking. Although the bank’s business activities primarily lie in the home market (country of origin), the bank has managed to achieve an international presence by particularly expanding its activities in the European market and beyond. The data collection at the research site consisted of two phases: in May-June 2009 and in October-December 2009. During both periods, data were collected from 30 interviewees from different departmental and organizational levels of the bank.

Suggested Citation

  • Claudio Gomez Portaleoni & Svetla Marinova & Rehan ul-Haq & Marin Marinov, 2013. "The Bank," Palgrave Macmillan Books, in: Corporate Foresight and Strategic Decisions, chapter 5, pages 126-129, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-32697-3_6
    DOI: 10.1057/9781137326973_6
    as

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