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Cloud as a New IMC Tool: How to Make Our Marketing More Ubiquitous

In: The Dominant Influence of Marketing in the 21st Century

Author

Listed:
  • Shintaro Okazaki

Abstract

A rapid penetration of smartphone and tablet PC has opened a new era for marketers and advertisers. Computing devices are increasingly portable, with immediate and seamless access to a diverse range of apps. Such ubiquitous communication devices literally changed our marketing. Customers can now check coupons and discount information within an outlet, using near field communication (NFC) or Quick Response (QR) code. NFC has been employed in Google Wallet, an Android app that makes our mobile phone a payment tool. Furthermore, even a physical store can become ubiquitous.

Suggested Citation

  • Shintaro Okazaki, 2013. "Cloud as a New IMC Tool: How to Make Our Marketing More Ubiquitous," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Dominant Influence of Marketing in the 21st Century, chapter 6, pages 95-112, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-32263-0_6
    DOI: 10.1057/9781137322630_6
    as

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