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Introduction: Emerging Perspectives on an Emerging Industry

In: Changing the Rules of the Game

Author

Listed:
  • Sabine Hotho
  • Neil McGregor

Abstract

Few industries fit the description of high turbulence and high velocity (Eisenhardt, 1989) better than the computer games industry. It is relatively young, rapidly evolving and frequently experiencing disruptive innovation. These disruptions create new opportunities as they lower entry barriers and reduce the cost of distribution and production. The pace of technological change and the options it affords have generated a spate of business model innovations as gamers embrace freemium, Free2Play, virtual currencies and micro-transactions to participate in online and social network games. And with open innovation and crowd funding becoming regular means of generating and extending products or accessing finance, the potential for growth and business opportunities seems barely exhausted.

Suggested Citation

  • Sabine Hotho & Neil McGregor, 2013. "Introduction: Emerging Perspectives on an Emerging Industry," Palgrave Macmillan Books, in: Sabine Hotho & Neil McGregor (ed.), Changing the Rules of the Game, pages 1-8, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-31841-1_1
    DOI: 10.1057/9781137318411_1
    as

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