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Do Very Young Children Understand Persuasive Intent in Advertisements?

In: Advertising to Children

Author

Listed:
  • Moondore Ali
  • Mark Blades

Abstract

Advertising is a ubiquitous part of children’s lives. Children are exposed to advertisements on a range of media platforms, such as television, print, and the Internet (American Academy of Pediatrics, 2006; Buckingham, 2009; Kunkel et al., 2004; Kunkel, 2001; Moore, 2004; Moore & Lutz, 2000; Moses & Baldwin, 2005). Television is still one of the primary advertising media used to reach children (Buckingham, 2009), probably because of children’s increased access to their own television (Rideout, Foehr & Roberts, 2010).

Suggested Citation

  • Moondore Ali & Mark Blades, 2014. "Do Very Young Children Understand Persuasive Intent in Advertisements?," Palgrave Macmillan Books, in: Mark Blades & Caroline Oates & Fran Blumberg & Barrie Gunter (ed.), Advertising to Children, chapter 2, pages 17-37, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-31325-6_2
    DOI: 10.1057/9781137313256_2
    as

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