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Robert Barocci — President and CEO, Advertising Research Foundation (ARF), New York

In: Stress in the Spotlight

Author

Listed:
  • Brian Claridge

    (National Press)

  • Cary L. Cooper

    (Lancaster University)

Abstract

In September, 2004, Robert Barocci was named President/CEO of the ARF. Just prior to joining the ARF, Bob was Director of Communications of New School University and part of Bob Kerrey’s leadership team. Before that, he was “privileged to enjoy a very satisfying advertising career,” including 21 years with Leo Burnett, culminating in the position of President of Leo Burnett International. After he left Leo Burnett, he was Founder/CEO of McConnaughy Barocci Brown, then invited by Alex Kroll to become Director of Central/East Europe for Young and Rubicam. He holds an MBA from Harvard University and a Phi Beta Kappa mathematics degree from the University of Wisconsin.

Suggested Citation

  • Brian Claridge & Cary L. Cooper, 2014. "Robert Barocci — President and CEO, Advertising Research Foundation (ARF), New York," Palgrave Macmillan Books, in: Stress in the Spotlight, chapter 0, pages 117-122, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-29235-3_15
    DOI: 10.1057/9781137292353_15
    as

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