IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-28739-7_2.html
   My bibliography  Save this book chapter

On Luxury Strategizing

In: Global Luxury Trends

Author

Listed:
  • Jonas Hoffmann

Abstract

Stand alone or merge? Be accessible or exclusive? Internationalize, but where? How fast? Strategy is all about choice!1 The first choice: what is your offering? The second choice: who are your clients (and competitors)? The third choice: how do you sustain a viable business? In a landscape that is fiercer than ever,2 these choices are critical and demand consistent implementation capabilities.We explore some emerging paths on strategizing, that is, the way top-managers frame, practice and act to build a sustainable advantagefor their companies. Along the lines of Richard Normann,3 we approach strategizing through the lens of framing: framing the map and the landscape”, configuring the company and reconfiguring the mental space. Consequently, we do not offer best practices or ready-to-use formulas, but we will provide some food for thought, hoping that it might give you some insight into the minds of luxury decision-makers, be they top-managers or entrepreneurs. Maybe right away, maybe later, but, at one moment, to connect with some previous knowledge in your mind and … you reframe! Which emerging paths are we interested in? The first path is that of business model innovation (BMI) in the luxury industry; we then explore effectual luxury strategies before finally moving to behavioral strategizing.

Suggested Citation

  • Jonas Hoffmann, 2013. "On Luxury Strategizing," Palgrave Macmillan Books, in: Jonas Hoffmann & Ivan Coste-Manière (ed.), Global Luxury Trends, chapter 1, pages 6-22, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-28739-7_2
    DOI: 10.1057/9781137287397_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-28739-7_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.