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How Lifestyle Brands Work: An Interpretative Model

In: Lifestyle Brands

Author

Listed:
  • Stefania Saviolo
  • Antonio Marazza

Abstract

In looking more closely at the Lifestyle Brands category, it is necessary to start questioning the term ‘lifestyle’ itself, a often misused term. The use of lifestyles as an analytical construct dates back to the famous text by Thorstein Veblen’s The Theory of the Leisure Class (1994 [1899]) and Max Weber’s studies on the concept of status. The term has since been widely used and diffused by Alfred Adler, an Austrian physician and founder of the school of individual psychology. According to Adler, each individual has his or her own unique and inimitable lifestyle with which he/she approaches the world and interprets with originality.1

Suggested Citation

  • Stefania Saviolo & Antonio Marazza, 2013. "How Lifestyle Brands Work: An Interpretative Model," Palgrave Macmillan Books, in: Lifestyle Brands, chapter 4, pages 58-87, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-28593-5_5
    DOI: 10.1057/9781137285935_5
    as

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