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Case C Sustaining a Brand through Proactive Repair: The Case of Manchester

In: International Place Branding Yearbook 2012

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  • Stephen E. Little

Abstract

The current global recession has created economic and social pressures on governments at national and local level. Currently regional and urban governments in England are under pressure from two directions – the national government’s rejection of regional development mechanisms in the form of regional development agencies and their replacement with ad hoc “local enterprise partnerships”, and the bottom-up dissatisfaction and unrest resulting from the consequences of severe austerity measures.

Suggested Citation

  • Stephen E. Little, 2013. "Case C Sustaining a Brand through Proactive Repair: The Case of Manchester," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2012, chapter 0, pages 103-118, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-28255-2_8
    DOI: 10.1057/9781137282552_8
    as

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