IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-27148-8_6.html
   My bibliography  Save this book chapter

Case Studies for Music as Engagement

In: Hit Brands

Author

Listed:
  • Richard Jankovich

Abstract

THE $170 BILLION US COSMETICS industry is a fiercely competitive space with a variety of major players representing brands, distributors and retailers. In the early 2010s, this perpetually evolving industry was faced with the same recession-era worries that the entire retail economy was saddled with. However, women (not surprisingly the primary target for cosmetics) continued to value cosmetics, even in a down economy. Looking good, after all, results in feeling good and cosmetics represent a vital component of that process. The challenge for anyone in this space was attracting those paying customers as they tightened their belts, while continuing to appeal to their sense of beauty and confidence.

Suggested Citation

  • Richard Jankovich, 2013. "Case Studies for Music as Engagement," Palgrave Macmillan Books, in: Hit Brands, chapter 6, pages 91-119, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-27148-8_6
    DOI: 10.1057/9781137271488_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-27148-8_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.