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The Three Successful Strategic Transformers: Developments

In: Strategic Transformation

Author

Listed:
  • Manuel Hensmans

    (ULB)

  • Gerry Johnson

    (Strategic Management Lancaster University Management School)

  • George Yip

    (Management China Europe International Business School)

Abstract

As early as the 1950s Tesco, Smith & Nephew, and Cadbury Schweppes started developing traditions of transformation: traditions of continuity, anticipation, contestation, and mobility. By the late 1970s only a few remaining sources of inertia stood in the way of these traditions becoming an integral part of the strategic transformation process. A few catalyst events would provide the tipping point: Tesco’s 1977 Operation Checkout, Cadbury Schweppes’ 1978 Long-Range Plan, and Smith & Nephew’s 1978 launch of OpSite. These events precipitated a significant generational and cultural shift.

Suggested Citation

  • Manuel Hensmans & Gerry Johnson & George Yip, 2013. "The Three Successful Strategic Transformers: Developments," Palgrave Macmillan Books, in: Strategic Transformation, chapter 4, pages 76-96, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-26846-4_4
    DOI: 10.1057/9781137268464_4
    as

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