IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-26846-4_3.html
   My bibliography  Save this book chapter

The Three Successful Strategic Transformers: The Beginnings

In: Strategic Transformation

Author

Listed:
  • Manuel Hensmans

    (ULB)

  • Gerry Johnson

    (Strategic Management Lancaster University Management School)

  • George Yip

    (Management China Europe International Business School)

Abstract

How did Cadbury Schweppes, unlike Unilever, manage to develop a coherent and leading portfolio in both branding and geographical terms from the 1980s onwards? Why has Smith & Nephew been able to refocus its R&D and marketing practices on high-margin healthcare niches in the US, in contrast to SSL International, which has been forced to retreat to a purely consumer business? Why did Sainsbury, in stark contrast to Tesco, struggle to renew its customer value proposition, develop a non-food business, and expand geographically?

Suggested Citation

  • Manuel Hensmans & Gerry Johnson & George Yip, 2013. "The Three Successful Strategic Transformers: The Beginnings," Palgrave Macmillan Books, in: Strategic Transformation, chapter 3, pages 53-75, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-26846-4_3
    DOI: 10.1057/9781137268464_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-26846-4_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.