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Lessons from Japanese Firms’ Strategies in Asia

In: Winning in Asia, Japanese Style

Author

Listed:
  • Vinod K. Aggarwal

Abstract

The regional Asian currency crises of 1997–1998 complicated but failed to diminish foreign firms’ ardor for the region. Asia includes many of the world’s fastest growing markets, and promises to be a dynamic and fiercely competitive arena for decades to come. Both before and after the crises, firms have attempted to devise trade and investment strategies that would give them a competitive advantage over their rivals.

Suggested Citation

  • Vinod K. Aggarwal, 2002. "Lessons from Japanese Firms’ Strategies in Asia," Palgrave Macmillan Books, in: Vinod K. Aggarwal & Shujiro Urata (ed.), Winning in Asia, Japanese Style, chapter 0, pages 243-271, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-10926-2_9
    DOI: 10.1007/978-1-137-10926-2_9
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